WE THE PEOPLE, the first three words of the U.S Constitution, are the new brand signature to express the desire of Marlboro Classics to share with customers the same passion, desires and emotions. A journey through American popular culture today, collecting and updating the best of brand’s origins, rare, precious and not to be lost. Seven portraits of real people, seven stories about what really matters in life and cannot be lost.
Director and photographer: Pierluca De Carlo
