Every year, the Ermenegildo Zegna Wool Awards promote excellence in wool production and awards the prize to the best wool in the world, such as the fine Australian and New Zealand fleeces. Ermenegildo Zegna commissioned Kitchen Stories to create a high-impact campaign to promote this event, the most prestigious award for wool. We have created a special installation that takes inspiration from the first mechanical weaving frame designed by Leonardo Da Vinci, as a symbol of Italian excellence.