We have identified “Shoes my way”, Gimmi Baldinini quote, as the new brand’s mantra. The idea is to share with the public his passion for shoes that has become a real obsession. The campaign tells the story of a woman and her one day journey in her craze for shoes.
BALDININI
NEW BRAND CONCEPT, SIGNATURE, COMMUNICATION IDEA, CREATIVE CONCEPT, ART DIRECTION, ADV, CATALOGUE
