“ONE” as a unicum from different talents able to transform the Fair in a multifaceted and multicolor experience event. The new visual identity is part of a restructuring process that wants to give TheOneMilano Fair a more contemporary profile and image through a format able to be renewed each season.
THE ONE MILANO
BRAND NEW IDENTITY, CREATIVE CONCEPT, ART DIRECTION, VISUAL IDENTITY, DIGITAL, ADV, EXHIBITION DESIGN











