“Men at Work” is a global retail project created for Ermenegildo Zegna to launch the “Su Misura” experience across the brand’s flagships worldwide.
A series of “gentlemen’s mini-me” installations bring the tailoring process to life. Dressed in Zegna looks, the miniature figures are portrayed at work on the making of a jacket, each one highlighting a specific phase of the sartorial process. The installation celebrates Zegna’s heritage and savoir-faire, revealing the precision and human touch behind every garment.
