“Life in Technicolor” is a site-specific installation created for La Rinascente Milan to launch the new Siviglia Chino collection, defined by an extensive and vibrant color palette.
Kitchen Stories transformed the building’s façade and windows into an immersive visual universe, flooded with neon light and bold chromatic contrasts. The installation amplifies the expressive power of color, translating the collection’s energy and versatility into a striking retail experience.
A celebration of light, movement, and color, the project redefines the storefront as a dynamic stage, capturing attention and inviting passersby to step into Siviglia’s world.
