On the occasion of Milan Design Week 2023, Brioni celebrates its collaboration with MITA – Manifattura Italiana Tappeti Artistici through an immersive installation that reflects the shared values of craftsmanship creativity, and Italian excellence that unite Brioni and MITA. Kitchen Stories developed the creative concept and project with curatorship by the Wolfsoniana – Palazzo Ducale Fondazione per la Cultura.
To highlight this dialogue, Kitchen Stories designed a visual and tactile journey presented at the brand’s Milan flagship store, unfolding across both the exterior and interior spaces of the store, featuring original drawings and tapestries. The path culminates in a site-specific installation hosted in the courtyard, transformed into a kaleidoscope of backlight textures—where reproductions of MITA’s designs interact with original tapestries, merging artisanal tradition with contemporary technology.
