MCS

CREATIVE CONCEPT, STORE DESIGN, VISUAL DISPLAY, OPENING EVENT

The concept One Place, One Million Stories is inspired by the American West and the Grand Canyon’s majestic geological stratification.
It represents a unique and special place that includes the experiences of the brand, the stratification of its history, the idea of belonging to a single vast territory with different shapes, each one contributing to what’s next. This theme is portrayed by a suggestive window display of the American classic books, from “The Catcher in the Rye” to “The Great Gatsby”.
During the opening event, guests are invited to take a look at the books and sign the one they love most. While the dj is playing, traditional American food is served in the bakery area, as a selection of whiskey, cordials & liqueurs in the American Bar&Club.

The concept One Place, One million stories is inspired by the American West and the Grand Canyon’s majestic geological stratification.
The concept One Place, One million stories is inspired by the American West and the Grand Canyon’s majestic geological stratification.
One Place, One million stories

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