MCS

CREATIVE CONCEPT, STORE DESIGN, VISUAL DISPLAY, OPENING EVENT

The concept is inspired by the American West and the Grand Canyon’s majestic geological stratification.
It represents a unique and special place that includes the experiences of the brand, the stratification of its history, the idea of belonging to a single vast territory with different shapes, each one contributing to what’s next. This theme is portrayed by a suggestive window display of the American classic books, from “The Catcher in the Rye” to “The Great Gatsby”.
During the opening event, guests are invited to take a look at the books and sign the one they love most. While the dj is playing, traditional American food is served in the bakery area, as a selection of whiskey, cordials & liqueurs in the American Bar&Club.

What story do you want people
to tell about you?

Let’s Talk.