Una Grande Storia Italiana

A selection of ours favorite projects created for Valentino, spanning a long-standing collaboration with the Maison.
From the era of its founder to the transition into a new creative chapter, and through the brand’s evolution following its acquisition by an international investment group, these projects reflect the continuity, transformation, and enduring identity of a Great Italian Story.

The project reinterprets the brand through the idea of a White Fairy Tale: a contemporary, unexpected world suspended between imagination and reality.
Contrast becomes the creative language. Overscaled elements, total white surfaces and the cube as a display device create a surreal environment, hosting site-specific video installations.
A visual narrative where imagination leads the game, transforming retail space into an immersive and unconventional experience.