Brioni presents the Wintertime Capsule Collection through a site-specific retail installation at Harrods, London. Kitchen Stories developed a creative concept inspired by the ideas of freedom, comfort, and timeless elegance embodied by the collection.
The installation evokes a journey through alpine landscapes and high-altitude atmospheres, translating Brioni’s sartorial heritage into a contemporary retail experience—where performance meets refinement, even in the most demanding environments.
To express the sense of ease and movement experienced when wearing a Brioni suit, we drew inspiration from the athletic gestures of a freestyle skier and a high-speed ice skater. Custom mannequins were designed to capture these dynamic poses.
Kitchen Stories oversaw the entire process from concept development and prototyping to final production.
The result is a powerful visual narrative that brings together fashion, motion, and craftsmanship within one of the world’s most prestigious retail spaces.
