BRIONI FW 2024 Collection Presentation

CREATIVE CONCEPT, DESIGN, ART DIRECTION

Life is a stage: this is the starting point for our exploration of the Brioni collection’s quest for perfect balance.
The theatrical space of Palazzo Citterio, perfectly balanced between history and modernity, inspired us to create a circular path that invites guests to discover the Brioni collection, moving freely as if in a piazza, the beating heart of Italian cities, constantly in motion and a crossroads of experiences linked to the past that perpetuate themselves in the present.

What story do you want people
to tell about you?

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