Each year, the Ermenegildo Zegna Wool Awards celebrate excellence in wool production, honoring the finest fleeces in the world, including those from Australia and New Zealand.
For this prestigious event, Kitchen Stories was commissioned to create a high-impact campaign. The project took shape as a special installation inspired by the first mechanical weaving frame designed by Leonardo da Vinci—chosen as a powerful symbol of Italian ingenuity and excellence.
The installation translates the values of innovation, heritage, and craftsmanship into a visual narrative, paying tribute to the origin of quality and the mastery behind exceptional wool.
