“Shoes My Way,” a quote by Gimmi Baldinini, becomes the brand’s new mantra. The concept reflects his lifelong passion for shoes and evolves into an open invitation to the community to express style and personality your own way.
The campaign follows a woman through a single day, celebrating freedom, individuality, and the emotional bond between shoes and those who wear them. A contemporary interpretation of Baldinini’s heritage, where craftsmanship meets self-expression.
