DOLCE & GABBANA

WINDOW CAMPAIGN, CONCEPT, DESIGN AND ART DIRECTION

“Sicily Souvenir” reinterprets Sicilian folkloristic traditions through an ironic and pop visual language. Souvenirs and sweet boxes become the key narrative elements, transforming cultural references into playful yet refined objects.

The installation highlights the craftsmanship of the collection, celebrating color, ornament, and tradition through a contemporary lens—where heritage is revisited with lightness, imagination, and character.

Which story would you like people
to tell about you?