{"id":2725,"date":"2019-10-16T22:08:42","date_gmt":"2019-10-16T22:08:42","guid":{"rendered":"https:\/\/kitchenstories.it\/staging\/?post_type=dt_portfolio&p=2725"},"modified":"2021-05-22T16:23:00","modified_gmt":"2021-05-22T16:23:00","slug":"we-the-people","status":"publish","type":"dt_portfolio","link":"https:\/\/kitchenstories.it\/staging\/project\/we-the-people\/","title":{"rendered":"We The People"},"content":{"rendered":"

[vc_row type=”vc_default” full_width=”stretch_row_content_no_spaces” full_height=”yes” equal_height=”yes” content_placement=”middle” bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2755|url^https:\/\/kitchenstories.it\/staging\/wp-content\/uploads\/2019\/10\/Kitchen_Stories_mcs_we_the_people_creative_concept_adv_campaign_00.jpg|caption^null|alt^We The People is a new brand signature to express the desire of Marlboro Classics to share with customers the same passion, desires and emotions.|title^Kitchen_Stories_Boutiquecreativa_we_the_people_brand_signature_creative_concept_adv_campaign_00|description^null” bg_image_repeat=”no-repeat” bg_override=”browser_size” el_class=”firstImageRow normalRowKS”][vc_column][\/vc_column][\/vc_row][vc_row type=”vc_default” equal_height=”yes” el_class=”portfolioHeadingRow”][vc_column el_class=”portfolioTextWrapper” offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″]

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MARLBORO CLASSICS \/ MCS<\/h2><\/div>
<\/p>\n

GLOBAL RE-BRANDING, NEW BRAND CONCEPT, SIGNATURE, COMMUNICATION STRATEGY, ADV ON-OFF LINE, CATALOGUE, FLAGSHIP CONCEPT, EVENTS, FAIRS<\/h3>\n

<\/div><\/div>[vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-3 vc_col-md-6 vc_col-xs-12″][vc_column_text el_class=”portfolioDescriptionContent”]WE THE PEOPLE, the first three words of the U.S Constitution,\u2028 are the new brand signature to express the desire of Marlboro Classics to share with customers the same passion, desires and emotions. A journey through American popular culture today, collecting and updating the best of brand\u2019s origins, rare, precious and not to be lost. Seven portraits of real people, seven stories about what really matters in life and cannot be lost.<\/p>\n

Director and photographer: Pierluca De Carlo<\/small><\/small>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”vc_default” full_width=”stretch_row_content_no_spaces” content_placement=”top” el_class=”normalRowKS”][vc_column offset=”vc_col-lg-offset-3 vc_col-lg-6 vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″]

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What story do you want people
\nto tell about you?<\/h3>\n

Let’s Talk.<\/h2>\n

[\/vc_column_text][vc_row_inner el_class=”lastRowKSbtn”][vc_column_inner width=”1\/2″][vc_btn title=”CONTACT US” style=”flat” shape=”square” color=”default” align=”right” css_animation=”fadeIn” link=”url:https%3A%2F%2Fkitchenstories.it%2Fstaging%2Fmeet-us%2F|title:Contact%20Us||” css=”.vc_custom_1560792130171{margin-top: 30px !important;}” el_class=”ksBtn”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_btn title=”SEE ALL STORIES” style=”flat” shape=”square” color=”default” align=”left” css_animation=”fadeIn” link=”url:https%3A%2F%2Fkitchenstories.it%2Fstaging%2Fkstories%2F|title:See%20all%20Stories||” css=”.vc_custom_1560792135865{margin-top: 30px !important;}” el_class=”ksBtn”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

MCS<\/p>\n","protected":false},"author":2,"featured_media":2726,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","dt_portfolio_category":[17,18],"dt_portfolio_tags":[],"_links":{"self":[{"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/dt_portfolio\/2725"}],"collection":[{"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/comments?post=2725"}],"version-history":[{"count":42,"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/dt_portfolio\/2725\/revisions"}],"predecessor-version":[{"id":2808,"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/dt_portfolio\/2725\/revisions\/2808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/media\/2726"}],"wp:attachment":[{"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/media?parent=2725"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/dt_portfolio_category?post=2725"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/kitchenstories.it\/staging\/wp-json\/wp\/v2\/dt_portfolio_tags?post=2725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}